Feedback 24
Feedback 24
Event branding and experiential design for Feedback 24, AIGA Philadelphia's 24th annual portfolio review connecting new graduates with local industry professionals.
Functioning as a fully virtual event for the second year running, the navigational needs of both participants and reviewers were the primary focus of the event design. Branded Zoom backgrounds, two available review dates, and a customized spreadsheet assisted users before, during and after the events. Punchy social graphics were disseminated in the weeks building up to each review to recruit reviewer and participant signups.
Additional Credits
Bill Starkey, Event Collaborator, Education Co-Director, AIGA Philadelphia
Kathy Mueller and Jonathan Park, Event Collaborators, Education Committee, AIGA Philadelphia
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Typically hosted in person, since the beginning of the COVID-19 pandemic Feedback has adapted to a virtual setting.
This year, with student equity and accessibility in mind, two sessions of Feedback 24 were hosted a month apart. As a result, a broader demographic of students representing various institutions in the Philadelphia area were able to attend and benefit from the event. We were also happy to welcome a host of new industry professionals as Reviewers.
The graphics for the event branding and campaign centered around a bright citrine and simple animated elements to catch the eye—and let’s be honest, cater to the algorithms.
The event experience was elevated through the visual system, complete with a customized spreadsheet used for navigation during the event and even some bumpin’ music to fill the Zoom silence. Explore the visuals below.
The communal energy of the series was unrivaled, thanks wholly to all participating students, reviewers, and volunteers.
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