M. Elizabeth Designs

Prove It

The crux of this project is an animated microsite promoting the power of positive thinking—in a very nihilistic manner.

Prove It challenges the viewer to reconsider practicing habitual negativity by way of self-kindness, kindness towards others, and replacing negative thoughts with positive ones. The project’s deliverables include the microsite, NFC-chipped business cards, a poster trio, enamel pins, and animations (available to view on Instagram at @proveityoupieceofshit). All print collateral glows in the dark, simulating finding the light within the darkness.

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