MELLOW TEA COMPANY BRAND + PACKAGE DESIGN
Combining hand lettering with traditional design elements, this brand and package design was created for an artisan tea company. The design includes individual canisters of tea, as well as a luxury gift package ideal for the holidays.
Winner of a Silver ADDY Award, an AIGA Flux Award, USFSP's From Here to Where Best of Show Award, and Runner Up, Creative Quarterly CQ50.
BRAILLE PLAYING CARDS
This project was inspired by the idea behind the documentary Waste Land–how can artists and designers use their skills to create useful, interactive products that truly benefit people in some way? These cards were designed with this in mind; they are meant to be used by those who suffer from blindness. By embossing the paper, players can both "see" the design and read the cards using the braille.
SHE & HIM "CLASSICS" ALBUM COVER
Incorporating a mod, 50s-themed pattern, this album cover speaks to the musical and cultural roots of this album, which features covers of classic songs by artists such as Ella Fitzgerald and Sammy Cahn.
CINEMA JOURNAL REDESIGN
This conceptual project involved taking an existing academic journal and entirely redesigning it based on its subject matter. Also featuring the custom Glitched typeface, the spreads were created with the cinema in mind, taking undesirable side effects of showing films (pixelation, glitchiness, distortion) and making them the visual focus of the journal.
KAHWA COFFEE ROASTERS BRAND + PACKAGE DESIGN
Designed for a local coffee shop, this project delves into the origin of the word "Kahwa" as well as the origin of the company itself. The word "Kahwa" was originally derived from the Turkish word "kahve," and eventually the Arabic word "qahwa". The hand-lettered logo, color scheme, and drawings of the African coffee plants take these historical aspects into consideration and visually conceptualize the idea.
Winner of a Gold ADDY Award, an AIGA Flux Award, and Runner Up, Creative Quarterly CQ50.
CIGAR CITY BREWING COMPANY BRAND + PACKAGE DESIGN
Created for MOQ: An Exploration of Design, sponsored by the American Advertising Federation, this brand redesign takes into account the history behind the Cigar City brand, the location of the brewery, and traditional cigar box illustration. By combining hand-made elements with digital design, this brand brings a modern touch while accentuating the organic and rustic history of Cigar City.
Winner of a Silver ADDY Award, an AIGA Flux Award, and Winning Design Award, Creative Quarterly CQ50.
LORD OF THE RINGS BOOK COVERS
Taking a luxurious spin on a classic series, this collector's edition of J.R.R. Tolkein's Lord of the Rings series includes gold foil embossed onto a heavy matte black cover. The design simplifies each novel into an icon representing the main subject of the book, highlighting it on the covers.
EMBROIDERED DROP CAP
This project playfully experiments with hand-lettering and ornamental design accents.
YALE SCHOOL OF ARCHITECTURE POSTER
Advertising an event for the Yale School of Architecture, this poster is based on architecture itself, with the typography and black and white color palette highlighting the shape of a campus building.
POPPIES WALLPAPER DESIGN
Illustration-based wallpaper design.
An interactive and research-based project, Tactile Design explores the relationship between handmade elements and traditional design:
The essence of graphic design is communication, yet much of what is designed today has lost that aspect. Many designers focus instead on the aesthetics of a piece, rather than its true function: to effectively communicate with the masses. In order to achieve success in terms of interaction, a physical aspect must be involved during the creative process. Genuine human interaction with design has been lost due to the digital age; tactile communication is necessary in order to reawaken the emotional connection viewers once had with design. By performing in-depth research and conducting a case study, interviewing professionals in the field, and creating a set of deliverables that explored the theme of interactivity and connectivity, I was able to prove this theory to be correct; the way in which an artist or designer creates something will change the way the viewer connects with it. In my case study, seven out of eleven students claimed they saw a noticeable difference in not only the quality between two identity marks (one physically made and one digitally), but the mark's effectiveness in communicating with the viewer.
For this project, a set of interactive deliverables was created in order to communicate the idea behind my research to the audience. The pieces included an identity mark, large-scale posters, drop cap chalkboards, an educational pamphlet and sketchbook, and a website. To emphasize the importance of including handmade elements in one's work, I used a variety of media to produce the pieces, including relief printmaking, drawing, vector illustration, and more.