Taking an unexpected and bold design approach by way of a fully type-driven system built around the typeface Glassure, a candy color palette, and a combination of vintage and contemporary imagery, Thirsty Witch accomplishes this mission in more than one way.

Each brew is inspired by a notable woman in southern history, with the cans featuring a blurb on the back about the woman it was made in honor of. Additionally, the varieties of beverages available on tap cater to a female-heavy audience; studies show that women and the youngest generation of drinkers are developing a preference for options like ciders, hard seltzers, CBD-infused beverages, and even non-alcoholic mocktails; the tap list at Thirsty Witch reflects this, with options in those categories available.

Drawing from collected demographic data, existing academic research, and generated user profiles, the simple but energetic system emerged. Design choices were all deliberately made in order to stand out from the expected illustrated look you see so often, especially in the south. Scroll through to explore the brand in full through a variety of visual applications.